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Learn WhatsApp Business API

Plain-English explainers on the WhatsApp Business API, templates, pricing, green tick and more.

Guide

WhatsApp Payments and UPI for Businesses in India Explained

How Indian businesses collect payments on WhatsApp: UPI and payment gateway checkout inside chat, payment links, COD confirmation and payment reminders.

· 4 min read

Guide

WhatsApp Messaging Limits and Quality Rating Explained

How WhatsApp messaging limit tiers (1K, 10K, 100K, unlimited) and the green, yellow and red quality rating work, and how to raise your limit safely.

· 4 min read

Diagram of a webhook endpoint receiving Message Received, Message Delivered and Message Read events
Developers

WhatsApp Webhooks Explained: Events, Setup and Security

What WhatsApp Business API webhooks are, which events they send, how verification and signatures work, and best practices for reliable real-time integrations.

· 4 min read

Glossary

WhatsApp Catalogue: How to Sell Products Inside WhatsApp

What a WhatsApp catalogue is on the Business API, how it connects to Meta Commerce Manager, product and cart messages, and how brands use it to sell in chat.

· 4 min read

Glossary

The WhatsApp 24-Hour Window: Customer Service Rules Explained

What the WhatsApp 24-hour customer service window is, when it opens and closes, what you can send inside it and how to message customers once it expires.

· 4 min read

Guide

WhatsApp Opt-In Rules: How to Collect Consent the Right Way

Meta's WhatsApp opt-in rules explained: what valid consent looks like, where to collect it, how to handle opt-outs and why it protects your quality rating.

· 4 min read

Glossary

WhatsApp Interactive Messages: Buttons, Lists and More

Learn the WhatsApp interactive message types, reply buttons, list menus, CTA URL buttons, product and Flow messages, their limits and when to use each.

· 4 min read

Glossary

What Are WhatsApp Flows? Forms and Journeys Inside the Chat

WhatsApp Flows explained: multi-screen forms for lead capture, bookings and surveys inside WhatsApp, how they are built and sent, and when to use them.

· 5 min read

Guide

WhatsApp Green Tick Verification: How to Get the Badge

What the WhatsApp green tick (verified badge) means, who is eligible, how Meta Verified and Official Business Accounts differ and how to improve your odds.

· 4 min read

Guide

How WhatsApp Message Pricing Works: Categories and Billing Rules

How Meta charges for WhatsApp Business API messages in India: marketing, utility, authentication and service messages, plus tips to keep costs low.

· 5 min read

Glossary

WhatsApp Template Messages: Categories, Examples and Approval

Learn what WhatsApp template messages are, the marketing, utility and authentication categories, how Meta approval works and how to avoid rejections.

· 4 min read

Instagram ad with a WhatsApp Send Message button opening a chat that captures a real estate lead
Glossary

What Are Click-to-WhatsApp Ads? How CTWA Ads Work

Click-to-WhatsApp ads open a WhatsApp chat instead of a landing page. Learn how CTWA ads work, the 72-hour free window, targeting, costs and when to use them.

· 4 min read

Guide

WhatsApp Business App vs API: Which One Do You Need?

Compare the WhatsApp Business app and the WhatsApp Business API on users, broadcasts, automation, integrations and cost, and learn when to make the switch.

· 4 min read

Guide

Meta Business Verification for WhatsApp: Documents and Steps

How Meta business verification works for the WhatsApp Business API in India: documents accepted, step-by-step process, common rejections and what it unlocks.

· 4 min read

Glossary

What Is the WhatsApp Business API? A Plain-English Guide

What the WhatsApp Business API is, how it differs from the free app, what it costs, who needs it and how to get access through a partner like Chatbox AI.

· 5 min read

Glossary

What Is the WhatsApp Cloud API? How It Works and Who Needs It

The WhatsApp Cloud API is Meta's hosted version of the WhatsApp Business API. Learn how it works, what it costs, its limits and how to start using it today.

· 4 min read

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